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Visit Rhode Island partnered with HISTORY as a multi-year sponsor of History Honors 250, the network’s marquee initiative commemorating 250 years of the United States. Leveraging HISTORY’s trusted voice and expansive platform, the partnership brought Rhode Island’s pivotal role in American history to life through interactive CTV experiences, original digital storytelling, editorial integrations, and social amplification. Together, these touchpoints educated audiences, sparked curiosity, and positioned Rhode Island as a destination where history, culture, and discovery converge.
HISTORY HONORS 250 INTEGRATION
Featured placement on the History Honors 250 site
Sponsored HISTORY articles highlighting Rhode Island’s historical significance and cultural heritage
Sponsored History Honors 250 linear short form content
INTERACTIVE CTV TRIVIA EXPERIENCE
Custom CTV trivia unit inviting viewers to test their knowledge of Rhode Island history
Scannable QR code driving to a sweepstakes for a chance to win a free trip to Rhode Island
CUSTOM DIGITAL SERIES
Six-episode video series spotlighting Rhode Island’s rich history and cultural milestones
Distributed across HISTORY sites and apps for broad digital reach
CUSTOM SOCIAL CONTENT STRATEGY
Social promotion of the digital series and sponsored editorial content
Interactive trivia questions and sweepstakes drivers to encourage participation and sharing
FAST CHANNEL PRESENCE
Sponsored FAST IDs on the HISTORY 365 FAST channel
Custom “More to History” Video
Interactive CTV Trivia Unit
Social Trivia Quiz
CAMPAIGN RESULTS
Bringing history to life; transforming cultural storytelling into travel inspiration
86%
the custom series highlighted things panelists didn’t previously know about Rhode Island
81%
Said the videos made Rhode Island feel like a destination worth visiting for its historical importance
82%
Agreed HISTORY helped bring Rhode Island’s heritage and culture to life
Social engagement rate
11x
higher than the benchmark
Source: HISTORY Makers Panel Study, 8/11/24 - 8/26/25. Base: A18+ Intend to take a trip in U.S. within next 12 months (n=229). Survey responses captured following exposure to the content: Custom spots, interactive CTV ad and editorial article. All values reflect top 2 box results (strongly/somewhat agree or very/somewhat likely). Social: ListenFirst, A+E Meta Ad Manager, TikTok Business Manager, Meta Business Manger, TikTok Analytics, Meta Analytics. Flight 6/20/2025 – 9/13/2025 Note: Facebook editorial paid promotion from start date through 9/30