Audience INNOVATIONS

Our audience innovations are designed to deliver greater impact with less complexity and proven results. We offer guaranteed full-funnel outcomes — from app downloads and emotional connection to attention metrics and more. We flex to your preferred currency and measurement partners, providing customized KPIs, in-campaign re-optimization and best-in-class service. As consultative partners, we focus on measurement and driving outcomes that matter most. 

ADVANCED AUDIENCE TARGETING
MULTI-VIEWING PRECISION

Cross-Platform Targeted Media

PRECISION 1

Single Network Cross-Platform Optimization

PRECISION

Full-Portfolio Cross-Network Optimization

BUSINESS OUTCOMES
PERFORMANCE

Business Outcomes Attribution

PerfoRMAX

Multi-Funnel Attribution

Performance guaranteed

Set a Guarantee On a Business Outcome

01.

STRATEGIC & COLLABORATIVE
We deliver a hands-on approach to ensure we connect your brand message with your consumers.

02.

Efficient Targeting
Custom media plans based on your campaigns KPIs or business outcomes that tap into our portfolio of distinctive brands to reach any audience.

03.

proven results
Over 50 case studies that reinforce our belief that television is unparalleled as a medium in its ability to influence consumer behavior.

STRATEGIC & COLLABORATIVE
Efficient Targeting
proven results
baseline
run campaign and measure
optimize
01.

baseline
Our trained models uses historical sales, conversion and outcome data.

02.

run campaign
and measure
‍While TV ads are airing, we measure exposures and conversions, attributing response.

03.

optimize
Conversation effectiveness measures are used to optimize ongoing media purchases.

We Deliver Guaranteed Results

PerforMAX provides a customized, multi-funnel campaign solution for measuring business outcomes and KPIs that matter most to you– with results guaranteed. Whether you’re evaluating  a campaign based off both an upper and lower funnel metric or any combination in between, PerforMAX is the solution for delivering ROI for your brand.

INTERACTION

We Deliver

Attention → Recall → Action

InterAction is our pre-campaign syndicated tool that measures Attention, Recall and Search metrics to demonstrate the effectiveness and value of our audiences and impressions for you, our valued partner.

We have far-reaching content that captivates viewers no matter where they are. When your ad lives within our multiplatform content ecosystem, you can connect with our engaged audiences in a meaningful way.
Once they’re watching, we can tell you how attentive our audiences are to your ads thanks to our partnership with Tvision, an industry leader in attention measurement.
We can also tell you how receptive our audience are to your ad though Brand Effect’s recall metrics.
All of this data is then paired together with EDO’s behavioral datasets to convey how our viewers are more likely to search for your brand after being exposed to an ad within our content.

Finally, you can measure the performance of your campaign through PerforMax – with results guaranteed.