QUICK NAVIGATION
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THE SOLUTION
In 2022, Tracfone and The HISTORY Channel partnered together around the Season 11 premiere of Mountain Men through co-branded promotional elements across linear and social HISTORY platforms.
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IN-PROGRAM MESSAGING IN MOUNTAIN MEN
TAGGABLE PROMOS DRIVING TO MOUNTAIN MEN
CUSTOM MOUNTAIN MEN BILLBOARD
SOCIAL CAMPAIGN ON HISTORY FACEBOOK
Tracfone x Mountain MenKeep Watching IPM
:10 Tracfone x Mountain Men Keep Watching Billboard
CAMPAIGN RESULTS
Tracfone-sponsored premieres of Mountain Men performed better than HISTORY Prime, up
+80% on P2+
+85% on P35+
Tracfone-sponsored encores of Mountain Men performed better than the HISTORY Outdoor Block, up
+15% on P2+
+18% on P35+
2,540,527
Total impressions across HISTORY social posts
The Tracfone social campaign surpassed its impression goal by
+64%
Source: ASM&P Social Reporting, Nielsen, C3. HIST - Outdoor, 3Q'22 (6/27/22-9/25/22 excludes 7/2/22, 7/16/22). Sat/9a-12p. *HIST - Mountain Men sponsored episodes by Tracfone, 9/3/22-9/24/22. Sat/9a-12p. HIST - 3Q'22 (6/27/22-9/25/22). Weekend: Sa-Su 7a-8p.
PRECISION PERFORMANCE
Targeting
A+E Networks used third-party audience data to optimize a media schedule for BrandX
Content Amplification
A+E Networks identified Mountain Men as a high-performing program, and customized a Mountain Men content sponsorship. including IPMs, brand bridges and tags.
Outcome Type
Source: EDO, 12/27/21–9/24/22, excludes overnight.