QUICK NAVIGATION
THE SOLUTION
Sherwin-Williams partnered with A&E for an exclusive 4-week partnership in Home.Made.Nation block, reaching home decor-enthusiast audience.
The partnership delivered 15 minutes of custom branded content led by A&E's Evette Rios, who showcased unique paint and design projects across four episodes. Each segment featured the Sherwin-Williams Color Expert App and color tools such as Peel & Stick labels, Free Color Chips, and Color-To-Go paint samples.
During commercial breaks of A&E’s Zombie House Flipping, custom content included four original paint projects. To further brand awareness of Sherwin-Williams tools, A&E’s Million Dollar Zombie Flips premiered an in-show integration, featuring talent using the Sherwin-Williams Color Expert App ‘Color Visualizer’ tool live on-screen to explore and compare color options
PARTNERSHIP TAKEOVER
Sherwin-Williams sponsored an exclusive hour of the HOME.MADE.NATION programming block on A&E for four weeks.
HOSTED CUSTOM CONTENT SHOWCASING DIY PROJECTS USING SHERWIN-WILLIAMS PAINT & COLOR TOOLS
IN-SHOW INTEGRATION INTO A&E'S MILLION DOLLAR ZOMBIE FLIP
Features Color Expert App
Evette Rios Hosted Custom Project- Color Drenching
Evette Rios Hosted Custom Project- Subtle Shine
Evette Rios Hosted Custom Project- Soft Black Accents
Million Dollar Zombie Flip Integration
CAMPAIGN RESULTS
88%
of panelists exposed to the partnership agreed the step-by-step-do-it-yourself project information from Sherwin-Williams was easy to follow
83%
of panelists exposed to the partnership believed this partnership gave them a better impression of Sherwin-Williams
81%
of panelists exposed to the partnership were inspired to take on a painting project in their own home now
Source: Sherwin-Williams + A&E Home.Made. Latitude Research 2021. Exposed (366).