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THE SOLUTIONCAMPAIGN CREATIVECAMPAIGN RESULTS
PARTNERSHIP GOALS
Drive PetSmart brand awareness.
Showcase “Anything for Pets” campaign.
Connect with consumers through holiday and lifestyle programming.

THE SOLUTION

HOME.MADE.NATION x PetSmart partnered together to create a custom holiday spot to live on A&E linear, A&E social and PetSmart’s O&O. In this "hands and pans" style recipe video, HOME.MADE.NATION shared a step-by-step showing PetSmart’s newest cookie mix… for your dog! This was conveyed through visuals and designed captioning and closed with PetSmart’s logo, tagline and product visual. This partnership promoted PetSmart’s newest holiday product, Santa’s Favorite Cookie Mix for Dogs.

CUSTOM HANDS & PANS SYLE SPOT

SOCIAL POSTS ACROSS A&E PLATFORMS

CAMPAIGN RESULTS

1,386,315

Total impressions across A&E social platforms

This PetSmart campaign surpassed the social impressions goal by

+4%

Source: PetSmart + A+E, Listenfirst Media, 2021