creative solutions | case studies
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PARTNERSHIP GOALS
MAXIMIZE BRAND REACH AMONG GEN X WOMEN
DRIVE CONSIDERATION FOR L’ORÉAL PRODUCTS
MOVE CONSUMERS FROM INSPIRATION TO PURCHASE THROUGH PREMIUM SPONSORSHIP
THE SOLUTION
CAMPAIGN HIGHLIGHTS

Talent-Led Social Content

Drove reach and engagement through custom social content with Vivica A Fox
Created synergy between the brands, showcasing Vivica A. Fox getting ready with L’Oréal products for a movie watch party

Leveraged trusted talent with strong resonance among Gen X women

Shoppable Digital Integrations

Increased L'Oreal product discovery through a custom quiz on Lifetime's site

Shoppable CTV unit and co-branded quiz drove traffic directly to shop L'Oreal products

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Lifetime Event Brand Sponsorship

Delivered high-impact brand visibility at Lifetime Holiday Movie premiere event

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CAMPAIGN CREATIVE

Custom Social Video With Vivica A. Fox

CTV Expand Unit With Shoppable Product Carousel

CAMPAIGN RESULTS

Trusted Lifetime talent drove L’Oréal Paris impact with GenX

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Source: Lifetime Loyals Panel Study, 12/24/25 - 1/26/26. Base: A18+ (n=162). Survey responses captured following exposure to the content: Custom social spots and website holiday quiz. All values reflect top 2 box results (strongly/somewhat agree, very/somewhat likely or very/somewhat interested).
CAMPAIGN RESULTS

Trusted Lifetime talent drove L’Oréal Paris impact with GenX

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Source: Lifetime Loyals Panel Study, 12/24/25 - 1/26/26. Base: A18+ (n=162). Survey responses captured following exposure to the content: Custom social spots and website holiday quiz. All values reflect top 2 box results (strongly/somewhat agree, very/somewhat likely or very/somewhat interested).