QUICK NAVIGATION
THE SOLUTION
Talent-Led Social Content
Drove reach and engagement through custom social content with Vivica A Fox
Created synergy between the brands, showcasing Vivica A. Fox getting ready with L’Oréal products for a movie watch party
Leveraged trusted talent with strong resonance among Gen X women
Shoppable Digital Integrations
Increased L'Oreal product discovery through a custom quiz on Lifetime's site
Shoppable CTV unit and co-branded quiz drove traffic directly to shop L'Oreal products
Lifetime Event Brand Sponsorship
Delivered high-impact brand visibility at Lifetime Holiday Movie premiere event
Custom Social Video With Vivica A. Fox
CTV Expand Unit With Shoppable Product Carousel
CAMPAIGN RESULTS
Trusted Lifetime talent drove L’Oréal Paris impact with GenX
9 in 10
Agreed L’Oréal Paris is empowering for women at every stage of life
+8 in 10
Believed L’Oréal Paris makes festive glamour feel accessible
+8 in 10
Felt L’Oréal Paris celebrates confidence and self-expression
Source: Lifetime Loyals Panel Study, 12/24/25 - 1/26/26. Base: A18+ (n=162). Survey responses captured following exposure to the content: Custom social spots and website holiday quiz. All values reflect top 2 box results (strongly/somewhat agree, very/somewhat likely or very/somewhat interested).