Lifetime and Chili’s partnered for the multi-platform campaign “I’ll be Home for National Margarita Day.” This initiative leverages Lifetime’s production and storytelling expertise to drive brand awareness and restaurant traffic for the annual and underappreciated holiday, National Margarita Day on February 22. The multi-week event maximizes reach and engagement of audiences through custom creative across social, digital ,linear, talent driven amplification, mainstream press, and a premiere event in NYC. The centerpiece, the 15 minutes Lifetime Event, “I’ll be Home for National Margarita Day,” stars and is executive produced by Maria Menounos, alongside Taye Diggs. Delivering a heartwarming story of love, tradition, and community, it’s a celebration of everything we love about Lifetime and Chili’s. The collaborative effort between the creative teams is an unmissable cultural event that will have fans raising their marg glasses and sharing their very own Chili’s cheese pulls!