In this custom sponsorship, Audible and Lifetime teamed up to spread holiday romance and cheer. Audible reached Lifetime’s engaged movie audience with virtual integrations in two holiday films, Maps and Mistletoe and Holiday in Santa Fe, digitally adding Audible signage into the scenes. The campaign kicked off with tagged tune-ins for the It’s a Wonderful Lifetime catalog of movies. Maps and Mistletoe opened with a branded curtain raiser and utilized lower-third IPMs to integrate Audible’s messaging throughout the film. Audible’s messaging was amplified with custom content across Lifetime’s social channels and branded host reads during holiday-themed episodes of the I Love a Lifetime Movie podcast.