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QUICK NAVIGATION
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THE SOLUTION
Through a fully custom, digitally anchored programming stunt, HISTORY and Apple TV+ teamed up for a multiplatform WWII experience, driving awareness for the launch of new series Masters of the Air. Stunt lived on FAST, digital streaming, and linear platforms surrounded by digital and social campaign elements.
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DIGITAL PLAYLIST
Branded movie playlist on history.com and HISTORY app with logo placement
Exclusive pre and mid roll
Promo tiles on Homepage and Relevant Series Pages
FAST CHANNEL + LINEAR STUNT
Curated WWII programming stunt from HISTORY library content
1 Day Stunt on Military Heroes FAST Channel + HISTORY Linear
Custom :10 Siri Driver ran across stunt programming
INTERACTIVE CTV
This interactive unit hosted the Masters of the Air trailer within a branded canvas that includes a Clickable Expand Gallery.
Viewers could scroll through and enjoy Masters of the Air bonus content as they tune-in to the stunt and HISTORY programming across streaming.
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SOCIAL CAMPAIGN
Custom video explaining “The History of the Bomber Jacket”
Surrounding Tune-In posts pushing to custom programming stunt on digital and linear
E-NEWSLETTER DRIVER
1x Driver Promoting Masters of the Air
:10 Custom Siri Driver
History of the Bomber Jacket :60 Custom Social Video
CAMPAIGN RESULTS
With this campaign on HISTORY, data shows that by aligning promotional elements in contextually relevant content and creating custom environments for audiences, we are capturing viewers' attention and they are spending more time watching and engaging with the partnership elements. While they may have spent less time clicking, video completion rates and time earned watching content was above internal benchmarks.
PROGRAMMING STUNT*
223,000
Linear P18+ C3 Impressions
Digital TVE P2+:
13,916,384
Ad Impressions
13,668,808
Video Completions
Video Completion Rate of
98.22%
In comparison, our internal benchmark is a VCR of 94.78%
INTERACTIVE CTV UNIT*
610,519
Ad Impressions
Completion rate of
94.94%
Time earned
102 Seconds
In comparison, our vendor’s benchmark is a 55.40% comparison rate, and 29 seconds of time earned.
SOCIAL**
History Instagram and Facebook social posts received a combined
2,949,208
Ad Impressions
*Source: Linear Nielsen C3, Digital TVE Freewheel (98% of Impressions were delivered to CTV/OTT), Interactive Ad Units - Innovid **Source: ListenFirst Social Tool Linear Impressions = Person Level Metric Digital Impressions = Total Ads Served