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THE SOLUTION
Leading up to the premiere of the Lincoln mega-documentary, The HISTORY Channel partnered with Ancestry to create a custom branded, three-episode miniseries that tells the uniquely personal stories of formerly enslaved African Americans and their connection to our 16th President, Abraham Lincoln, through conversations with their descendants. The creative illuminates unique perspectives, celebrates African American stories and highlights the importance and impact of learning about one's past.
Historian Christy Coleman, featured in HISTORY’s Lincoln documentary, introduces the history behind each story. Genealogist Nicka Sewell-Smith guides the conversations with each descendant using the power of Ancestry records to uncover their surprising and deeply moving family history.
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TALENT HOSTED
Exclusive interview with historian Christy Coleman (Lincoln mega-doc team) and genealogist Nicka Sewell-Smith (Ancestry)
CUSTOM BRANDED THREE EPISODE MINI-SERIES
Featured personal stories of formerly enslaved African Americans and their connection to Lincoln
SOCIAL PROMOTION ACROSS HISTORY'S INSTAGRAM, IG REELS, AND FACEBOOK



E-NEWSLETTER SPONSORSHIP
Promo placements driving to miniseries on History.com playlist page and to Lincoln mega-doc to learn more
INCLUSION IN HISTORY PRESS RELEASE ANNOUNCING THE PARTNERSHIP
ROBUST LINEAR PROMOTION OF MINI-SERIES AND LINCOLN MEGA-DOC
CAMPAIGN RESULTS
TOTAL IMPRESSIONS
6.7M+
across HISTORY Facebook and Instagram
VIDEO VIEWS
190k
TOTAL ENGAGEMENTS
9K
Editorial Content — This Day In HISTORY and Inside HISTORY newsletters had over
857K
deliveries
Newsletter promotion received an email quality score of
97.9%
showing that HISTORY fans enjoyed the content within the email.
Creative outperformed cable standards for custom spots
Brand memorability increased
94%
Likability increased
2X
Brand opinion increased
3X
Source: Metrics, ListenFirst, Iterable.

