creative solutions | case studies
Go Back
Themed Episode Integration
QUICK NAVIGATION
THE SOLUTIONCAMPAIGN CREATIVECAMPAIGN RESULTS
PARTNERSHIP GOALS
DRIVE AWARENESS AND CONSIDERATION FOR THE VIDEO GAME RELEASE OF MARVEL’S MIDNIGHT SUNS
DELIVER MEASURABLE BRAND LIFT AND DEMO GROWTH THROUGH A HIGH-IMPACT CONTENT TAKEOVER

THE SOLUTION

2K and HISTORY partnered on a fully immersive episode takeover of Forged in Fire, transforming the series into a live-action extension of Marvel’s Midnight Suns. Every element of the episode, from the weapon challenges and tests to the set design, was custom-built to reflect the world, characters, and tone of the video game.

FULL EPISODE INTEGRATION

‍Contestants faced two custom weapon challenges inspired by the game: Blade’s Glaive and The Hunter’s Iconic Blades Themed weapon tests included the Fallen Hulk Smash and the Black Ash Bag Slice Contestants randomly drew branded Hero and Villain cards that altered challenge rules Marvel’s Midnight Suns Creative Director Jacob Solomon presented the final weapon challenge In-game footage was woven throughout the episode to reinforce gameplay and narrative

LINEAR PROMOTION

‍Custom-tagged tune-ins ran in the week leading up to the episode Custom brand bridges and IPMs (in-program lower thirds) aired during the episode

SOCIAL AMPLIFICATION

‍Promotional posts across HISTORY and Forged in Fire social platforms drove tune-in and awareness for the game

CAMPAIGN CREATIVE

Episode Highlights

Social Video

Custom Tune-In Promo

CAMPAIGN RESULTS

Launching a new game through immersive storytelling that drives awareness and consideration

93%

panelists agreed the partnership was an innovative way to introduce them to a new video game

91%

said it provided an innovative sneak peek at the game

84%

felt the episode made them interested in the game

Brand Awareness

+37*PTS

Recommendation

+21*PTS

Consideration

+17*PTS

Source: Latitude Research 2022: HIST Forged in Fire + Marvel’s Midnight Suns. A18-49: Control (165) Exposed (171). Brand awareness, consideration, and likelihood to recommend reflect top 2 box results (strongly/somewhat agree, very/somewhat likely). ​ ​ %’s reflect top 2 box results (enjoyed it a lot/enjoyed it somewhat, strongly/somewhat agree).​ *Statistical significance at 95% or higher confidence level. Lifts = the percentage point difference between Control and Exposed groups.​